Sharni Aikins

Fashion.Retail.Buisness.Marketing

Wednesday 24 April 2013

Victoria Beckham's Plans To Open UK Retail Store


The former Spice Girl turned fashion designer Victoria Beckham, has plans to expand her fashion empire further by opening up a retail store in London.


(Courtesy of Style.com)

Victoria Beckham entered into the intricately-webbed world of fashion in 2004 with American denim brand Rock and Republic. She was co-designing luxury brand jeans, skirts and knitwear before launching her very own fashion line in 2006. Victoria has also previously modelled in fashion campaigns for luxury brand designers Dolce and Gabanna and Marc Jacobs. In 2008 she introduced her Victoria Beckham collection of dresses, which was very well received by the fashion industry - she is now a regular fixture on the New York Fashion Week circuit! I really admire the impression she's made in fashion as the transition from pop star to fashion designer could not have been easy! Her designs have been worn by actresses such as Gwyneth Paltrow, Anne Hathaway and even pop-singer Beyonce Knowles.



(Courtesy of Fashionawards.com)

Aside from the fashion business world Beckham also manages to balance being a mum. The 39 year-old mother of four, has admitted that balancing her family life with her career has been a constant juggle. "The children are my priority and always have been and always will be so it's a little bit of a juggling act," she recently told the Vogue Festival at London's Royal Festival Hall.

Fashion is a big part of the families lives with her son Romeo making an appearance in the latest Burberry campaign and her sports-star husband David Beckham fronting an underwear campaign for H&M, it would seem the Beckham Family are the most fashionable family in the world!  



(Courtesy of GraziaDaily.com)


(Courtesy of Style.com)

It appears for Victoria Beckham, the world of fashion business has partnered-up with the world of motherhood. But even under pressure from the weight of both complicated worlds on her shoulders, she conquers on wearing the weight fashionably well - AND continues on in her quest to open her first retail store!

I am very impressed with her new business developments and plans for her retail store in London! And I am eager and curious to find out how well the store and her brand does in retail sales and revenue growth (along with it's fashion marketing and advertising).

Watch her entire interview at the Vogue Festival by following this link:

No comments:

Post a Comment