Sharni Aikins

Fashion.Retail.Buisness.Marketing

Wednesday 26 September 2012

Fashion Internship in the Big Apple

In May 2012 I started my Internship at NL Collective in New York City for 3 months. NL Collective Group is a multinational creative business development firm with focus in luxury, sport & lifestyle divisions, and retail brands. They specialise in business development, creative directing, branding, marketing and sales.




At my time at NL Collective I was the Sales/Marketing assistant. My role involved:
  • Supporting the sales and marketing director 
  • Using my creativity to create pitches to send to buyers
  • Attending buyer appointments with the sales and marketing director to get designers represented by the company into stores
  • Dropping off samples, mail samples and kept track of the general traffic of samples in and out of the showroom
  • Finding new stores to pitch our designers too



Here is an example of one of my pitches I made for the designers Young&ng and Julia de Ville using Photoshop:




The internship was an amazing experience, I learnt so much and there was never a boring moment. There was so much going on in the office with photo- shoots for new look-books to buyers coming in and viewing certain designers.  The company is expanding fast and since I have left has got many new designers they are working with. 


I have had a lot of people ask me since I got back from New York how I applied for an Internship. I used the website http://freefashioninternships.com/ and applied for jobs through this, its free to use and new internships are posted everyday! 

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