I had a very interesting lecture on branding and what it means to be a
brand. It is clear that the ever-changing sales and marketing techniques
are adapting through magazine pages, website ads, on social media. Many brands
have to adapt all the time to keep up to date with customer demand and future
technologies.
These are several quotes from business professionals and other respected
influences that can be useful for brands and companies and give
good advice on what makes a good brand. I found this very helpful when
trying to start and build a brand for my own business idea for University.
“Create your own visual style… let it be unique for yourself and yet
profitable for others.”
- Orson Welles
“The stronger the dialog, the stronger the brand; the weaker the
dialog, the weaker the brand.”
- Larry Webber
Part of the right marketing approach (and aiming for the right
target) is sending the right message.
“A product can be quickly
outdated, but a successful brand is timeless.”
- Stephen King
Part of
marketing to a target, and drawing that target towards a brand’s line
is finding something special that separates them from other brands.
“Quality in a service or
product is not what you put into it. It is what the client or customer gets out
of it.”
- Thomas J. Watson Jr.
This highlights the importance of having a good relationship with clients
and customers and making the relationship as personal and appealing as possible
will always contribute to the success of a brand (or company).
Particularly for retail customers (and evenretail stores), the
right marketing, product quality (distribution, etc. with
stores/buyers) as well as brand involvement can make a big difference
for business success and business sales.
“Don’t think about consumer
needs in terms of product categories, but rather in terms of consumer
experiences.”
- James Thompson
This quote goes along the same lines; creating the best connections with
consumers as well as using the right creative marketing tools can be
very beneficial for a brand’s success, and again in business
sales.
“The golden rule for every businessman is to put yourself in your
customer’s place.”
- Orison Swett Marden
The use of "knowing what sells" when it comes
to brand and fashion business sales.
“Products are made in the factory, but brands are created in the
mind.”
- Walter Landor
“Marketing is the art of meaningful differentiation.”
- John Lederer
And finally!
“Brand value is very much
like an onion. It has layers and a core. The core is the user who will stick
with you until the very end.”
- Edwin Artzt
