Sharni Aikins

Fashion.Retail.Buisness.Marketing

Thursday 21 March 2013

LK Bennett for Younger Women

I work for LK Bennett in the Selfridges concession and as an employee I get to really appreciate the quality and the brands efforts to reflect its modern British heritage in each collection. LK Bennett has established itself as a leading British brand, offering collections of shoes, clothing, handbags and accessories.

Linda Bennett set up the first L.K.Bennett shop in Wimbledon Village, with a goal to produce "something in-between the designer footwear you find in Bond Street and those on the high street”. Because of her equal emphasis on comfort and glamour, Bennett earned the nickname “Queen of the Kitten Heel”

Over the years the shoes have been worn by any celebrities and 
Kate Middleton, Duchess of Cambridge, is frequently seen wearing the clothes and shoes increasing the sales of the brand further.





The company are expading rapidly and are introducing different ranges and collections to stores in hopes to appeal to the younger market. LK Bennett in the future want to be the destination for most young professionals, however at the moment have a slightly older consumer. 



This seasons collection are bright youthful and fun!!




An exciting collaboration with London-based style icon Caroline Issa; an exclusive capsule collection of shoes and bags. The collection was inspired by Caroline’s trips to Thailand, Hot, neon Thai inspired embroidery, captivating colours, oriental flowers and pom-poms show the way to breezy, easy summer-time glamour. The collection is very elegant and sophiscated with a splash of fun with the bright colours and pom poms. The shoes were only avaiable in London however the Selfridges concession in Birmingham were lucky enough to receive the collection and they truly were amazingly!






I believe that over the years if LK Bennett do more collaborations with designers to raise their profile even more and the constant interest in the brand from celebrities, the businesses goals to appeal to the younger market will defiantly succeed and I look forward to seeing what they have to offer in the next collection!!

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