It is the expectation AND the hope for Italians that the worst of their economical crisis has passed. Therefore, during Milan’s fashion week designers displayed bold collections in the hopes of inspiring Italian shoppers to start hitting fashion retail stores again. Fashion houses included at the show were PPR’s Gucci, Giorgio Armani and Prada all displaying their Autumn-Winter 2013-14 collections. It was very impressive looks that graced the runway this year.
(Courtesy of businessoffasshion.com)
The wardrobes delivered this year featured dark palettes and even masculine styles as a reflection of the bleak political and economic landscape in Italy. Gucci, Giorgio Armani and Roberto Cavalli were among the dark-colored collections on the catwalk said to evoke the anxiety of grim expectations forfashion retail sales in Italy.
These specific looks have and kind of poetry expressed in their designs in the way it reflects concerns over European economic health. Luxury retail sales have held up rather well in comparison to other industries during recession in Southern Europe mostly due to the fashion demand from wealthy travelers from the Middle East, Asia and Russia. Although global retail sales of Italian fashion are expected to fall by 3.5 % this year, after already having dropped 5.4 % last year.
Giorgio Armani(Courtesy of: vogue.it)
These particular collections at Milan’s fashion week express a very honest and masterful dark side of the fashion world, truly painting a meaningful picture as well as presenting desirable fashiontrends for fall. Sleek designs by Muiccia Prada presented on a post-industrial setting displayed her look for a “modern women hemmed-in by the grim realities of life” since the economic downturn began in 2008.
Prada said post-show, “It seems to me that in the contemporary world you cannot let yourself go completely.” Giorgio Armani re-defined the more masculine style with a collection that involved suspenders and black velvet jumpsuits along with black berets as an additional accessory. Even though being described as a re-worked style of “masculine” he still made his feminine-featured elements thrive. He even has stated, “we must create clothes that women wear.”
Prada(Courtesy of fashionista.com)
Versace(Courtesy of: fashion.telegraph.co.uk)
Salvatore Ferragamo impressed with looks displaying sexy-snakeskin, croc and leather pieces and lace-up peep-toe knee high boots.The boldest ideas were reserved for accessories since during the recession sales have risen due to their more affordable prices (not to mention the fact that they can be worn all season).
Versace(Courtesy of: fashion.telegraph.co.uk)
Versace displayed studded boots and silver spikes on chain necklaces, whereas Roberto Cavalli showed roses and snake-shaped necklaces and large ear-enveloping earrings. Drawing inspiration from Byzantine mosaics, Dolce & Gabbana showed shoes with inlaid sculpted heels and models draping in jewels and wearing golden crowns. The crowns were just the right touch to add to the look. The Cut/New York Magazine called the look, “Byzantine beauties in bejeweled crowns and gold and turquoise mosaics.”
Dolce & Gabbana(Courtesy of: fashionista.com)
Most of the trends noted during Milan’s show included pleated skirts, zips and a return of padded shoulders. the tremendous influence luxury brands and high-fashion designers have in the world of retail sales and business and these are sure to be key looks next season.
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