Who is the hunky new man for Diet Coke? Marc
Jacobs!
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| (Courtesy of http://www.dailymail.co.uk) |
Marc Jacobs has been named Diet Coke's creative director for 2013. He is working on a series of advertisements he calls "whimsical/ feminine" though yet to be unveiled, Women’s Wear Daily has reported. Jean Paul Gaultier was creative director for Diet Coke in 2012, Karl Lagerfeld served the role in 2011.
"I still think it’s hysterical people want me to take my shirt off. You know, I’m going to be 50 in two months, so I guess I should be glad." He commented on the recent advert. Shot by Stéphane Sednaoui in a phone booth set, photos are of a shirtless Jacobs who shows off his upper body while enjoying a Diet Coke break in a photo booth (a parody of the famous "Diet Coke break" ad of the 90's).
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| (Courtesy of http://www.dailymail.co.uk) |
His project involves 3 bottles, 3 cans and 3 ad campaigns, each
corresponding to a decade in fashion that is said to be released in Europe next
month. Each individual one is inspired by iconic looks from the past 3 decades
and will have the signature MJ logos, prints and illustrations.
He reported to WWD, "I think glamour and sex
sells just about everything," This highlights how important the
“image” and visual captivation is in retail sales for
businesses. Marc Jacobs will definitely create new and exciting waves
in advertising for the popular soda brand. I am very
excited to see what this does for Diet Coke as a brand who
are celebrating thir 30th anniversary this year, and how the new look
will affect business sales for the company.
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