Illamasqua

I work in selfridges on LK bennett and working for Selfridges you get to see alot of new exciting products and collections coming into the store! I recently came across this new exciting makeup brand called Illamasqua. I had never heard of it before but has been around since 2010

The new  collection which is currently in stores is titled "I'mperfection" The collection is all about embracing the things that are typically seen as imperfections and highlighting them instead of hiding them away. 

Alex Box describes the collection as "a stand against the homogenised nature of the beauty industry today, and a celebration of freckles, scars and birthmarks - the things that make us who we are. To borrow a line from Marilyn Monroe, "Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring". The first thing in the collection that caught my eye was the new nail polishes that Illamasqua had brought out with this collection. Each nail polish is in a pretty pastel shade with a speckled finish inspired by the beauty of a bird's egg. 

The one amazing thing about Illamasqua is that their collections aren't just "pretty" but inspiring, and the campaigns that run alongside new collections are really interesting and make you think outside the box. If there is ever a brand to open your eyes to the creative world of makeup, it's Illamasqua. You don't have to be daring in your makeup choices in order to indulge in any of the products, but keep an open mind and be inspired.