Rhi Rhi for River Island

It was the most hotly anticipated collaboration of the year. And now British High Street chain River Island's collaboration with popstar Rihanna has landed in stores. The high street range - her first move in to fashion - features plenty of thigh splits, double denim, neon pops and humbug stripes and really is reminiscent of what Rihanna would wear herself.

While a simple black dress - as worn by the singer last night - is priced at a reasonable £45, some of the star's designs, like a fluoro mini dress, for instance, come in at £75 per item, while a denim skirt retails for £50. But with prices as high as £150 for a grey boucle jacket, the question of whether her teenage fans can afford her designs hangs in the air.

I personally think that with any celebrity collaboration customers will be prepared to pay slightly more for the items. The range is very simple and basic, which makes it hard to justigfy paying £30 plus for a plain top. However, Rihanna has the selling power and what Rihanna wears millions of people also want to wear. This in mind, there is no doubt in my mind the collection will be incredibly successful and I can definatly imagine a another collection will be made by Rihanna in the future. 

(All photos courtesy of Vogue.co.uk)