Sharni Aikins

Fashion.Retail.Buisness.Marketing

Wednesday 16 January 2013

Elle's First Androgynous Cover Model


(Courtesy of DailyMail.com)

I'm very excited for Elle magazine and it's first ever androgynous male model Andrej Pejic who is beautifully posed on this month's cover. He is the wildly successful male model that even Kate Moss has described as ‘beautiful' and I personally find him facinating!

Andrej Pejic can add Elle cover ‘girl’ to his vast list of achievements as he graces the cover of Serbian Elle’s January issue. Andrej has even recently appeared in shoots for Jean Paul Gaultier and other high profile luxury brand designers. 


His striking pose, sensual eyes and fierce cheekbones set a high-fashion tone for the new year, even perhaps a "politically correct/incorrect" breakthrough of sorts and this season welcomes him proudly.


(Courtesy of Style.com)


Jean Paul Gaultier of course also makes retro new-age style waves in fashion with his SS 2013 collection.



(Courtesy of Sundaytimes.co.uk)

Responding to controversy over his feminine looks in the past he told New York magazine: ‘My gender is open to artistic interpretation. 'I don’t really have that sort of strong gender identity - I identify as what I am. The fact that people are using it for creative or marketing purposes, it’s just kind of like having a skill and using it to earn money.'



(Courtesy of DailyMail.com)


The constant controversy surrounding him has done nothing to slow down his career.The 21-year-old is in high demand and was even chosen to model for a lingerie campaign last year. Andrej's lack of cleavage did nothing to hinder his appeal: in the poster, for Dutch department store Hema, the model advertised a push-up bra.

The fashion industry isnt afraid of taking chances which one of the reasons i love it1 Anything goes! An 'industry term' has even been invented after him: The 'Andrej Pejic effect' refers to male models who use make-up or have androgynous appeal.




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